Ethos Water was supposed to help fix the global water crisis: Founded in 2002 in Southern California, the bottled-water company promised that for every unit it sold, it would donate a small amount of money to water charity projects in the developing world.
The idea quickly took off. In 2005, Ethos was acquired by Starbucks. Now, for every $1.95 bottle of Ethos water it sells, Starbucks makes a 5-cent donation to the Ethos Water Fund, part of the Starbucks Foundation. “When our customers choose to buy Ethos Water, they’re improving the lives of people who lack vital resources,” Starbucks CEO Howard Schultz said in 2008.
Some of the biggest celebrities in Hollywood have lent their names to Starbucks’ Ethos brand.
On May 7, 2015, Starbucks announced it would move production outside of California.
Starbucks says that its partnership with Ethos has raised more than $12.3 million for water charity projects to date.
- Starbucks uses a bottling plant for Ethos in the western US that falls in “exceptional drought” category.